July 22, 2025 – Trump Media and Technology Group (TMTG) has disclosed that it now holds nearly $2 billion worth of Bitcoin and related crypto assets, making digital currency a major part of its financial strategy. This announcement reflects a dramatic shift in the company’s direction—and in President Donald Trump’s own relationship with cryptocurrency.
Due to this new investment, Bitcoin makes up two-thirds of the company’s total liquid assets, as per an announcement released by the company. The announcement caused the Trump Media stock (DJT) to rocket up as much as 9 percent before the first bell. At mid afternoon, the stocks were up by about 4%.
It is no secret that President Trump, who is a stakeholder in the company to the tune of 2.3 billion dollars, turns out to be a crypto believer as well. According to a recent Forbes analysis, the bulk of Trump’s paper wealth is currently in the form of digital assets.
Since capturing power once again, Trump has introduced several steps to enhance the crypto sector in the US. He signed an executive order creating a strategic reserve of Bitcoin and he put forward a nomination of a federal crypto czar, and he pressured Congress to pass legislation that would support digital assets. One of the bills is the GENIUS Act, the law that governs the stablecoin regulation, which was signed into law only a few days ago.
Other than Bitcoin, Trump has enjoyed other money-making projects such as World Liberty Financial, a decentralized finance project, in which the Trump family holds large shares. The said investment has since made them around 500 million dollars since its opening in September 2024.
The meme coin TRUMP has also made president rich after being launched to popularity just before his inauguration in the year 2025.
Although all these financial interconnections have been made, the representatives of Trump purport that it does not constitute conflict of interest. The report indicates that his riches are held in a revocable trust that has been managed by his son, Donald Trump Jr. However, Trump will remain the grantor cum beneficiary; hence, he will receive the money directly after stepping out of the office in 2029.
Opponents, such as government ethics monitors and Democratic politicians, have gotten on the offer of conflict between what the administration undertakes in open policy and what Trump and his companies have achieved in the commercial world. In May, the Democracy Defenders Fund predicted that, as Trump advocates crypto policy, he will directly profit.
TMTG has recently pivoted away from its original focus on Truth Social, a social media platform that generated limited revenue, and is now building a fintech ecosystem. In January, it launched Truth.Fi, a financial technology platform backed by a $250 million investment in Bitcoin and ETFs. It followed that with a strategic acquisition fund, and by March, it had partnered with Crypto.com to expand its crypto offerings.
As of the end of May, Trump Media had sold more than 2.3 billion in net proceeds using convertible notes and sale of stock to institutions. This money is currently deployed in creating a treasury of Bitcoins.
Devin Nunes, the CEO of Trump Media, stated that the business model of the company is concentrated on financial independence, resilience of institutions, and integration in the future with its new utility token in the Truth Social ecosystem.
“These assets help ensure our financial freedom and protect us from discrimination by traditional banks,” Nunes said. “They also align perfectly with our long-term vision for digital utility.”
